The jewelry market is undergoing a profound transformation, driven by the emergence of Millennials and Generation Z as dominant consumer forces. These younger generations are not just seeking beautiful adornments; they are demanding products that align with their deeply held values. Unlike their predecessors, whose purchasing decisions might have been primarily influenced by aesthetics, price, […]
B2B jewelry
5 Strategies for Brand Owners to Expand Their Market Through OEM Jewelry
In today’s dynamic and competitive marketplace, brand owners across various industries constantly seek innovative avenues for growth and market penetration. Leveraging existing brand recognition and customer loyalty to tap into new product categories can be a powerful strategy. One such often-untapped avenue lies in the realm of Original Equipment Manufacturer (OEM) jewelry. By strategically partnering […]