Jewelry Trade Talk It's All About the Lighting (Variety Helps Too) In the retail business, it’s all about presenting your goods to look as enticing as possible. Quality jewelry is gorgeous in and of itself, and doesn’t need much help to sell. However, there are a few simple tricks that can make silver jewelry look even shinier and more attractive.
There are plenty of beautiful display options for silver jewelry, and which one you choose will depend on the overall look of your store and the image you are aiming for. Overall, displays in darker colors tend to enhance and accentuate the lovely brightness of silver and cubic zirconia. The contrast will make your pieces truly stand out against the deep color of the display. For an equally elegant, but less dramatic look, white works just as well. A white display gives off a clean and luxurious impression. Most displays are made from velvet or felt, but if you are working with a limited budget, you can exchange them for qu..