Not too many jewelry stores, designers, or brands are on TikTok. Joining Tik Tok brings your jewelry business at the forefront of an app that is continually exploding with popularity — fill that niche. After several months of using the app and get to have a general idea, noticeable changes occur. How much traction they were getting on their Tik Tok account and how great he was utilizing it. Here are 10 Best Tips Why Jewelry Industry Needs to Join TikTok.
10 Best Tips Why Jewelry Industry Needs to Join TikTok
Jewelers can use Tik Tok to maximize their presence and gain more followers:
1 — Using the App and Learn to Enjoy It!
This is the best advice that could give to anyone who wants to promote an account or business on any social media app.
If you don’t learn how to use the app and enjoy it, you will never understand why other people are using the app, and you will not understand what type of content is going to work. You don’t want to stand out as the “boomer brand” that doesn’t understand why people use Tiktok.
Try to find a place where you fit into the platform and carve out your niche. And remember, an essential aspect of making a Tiktok video is to be creative and have fun; we promise people who watch it can tell if they’re having fun.
2 — Choosing the Right Hashtags
This may seem obvious, but you will be amazed at how often people mess this part up. Your caption and hashtags are directing the algorithm to understand what your content is about to know whom to show it to.
If you don’t get specific with what your post is about, your content will be delivered to many people who aren’t interested, and more than likely, it will top off with a relatively small amount of views.
3 — Check Trends Daily
The first thing you have to start doing when getting to work each morning is logging into Tiktok and checking what is “trending” on the discovery page.
If something is trending and has less than 100m views (even better if it’s less than 10m), jump on it immediately.
These videos have a much higher opportunity to gain traction within the algorithm, and it’s also probably what your audience will be most interested in seeing that day anyway.
4 — Do Challenges
This ties back into number 1 and number 3. Part of using Tiktok and enjoying it means at least semi-regularly scrolling through your FYP.
If you see consistent challenges or sounds that seem to be appearing a lot, there is a good chance your videos will appear for other people if you follow the trend. Don’t be afraid to copy people, but also don’t copy people.
It’s good to be inspired by other people’s posts, but make sure all of your content is original and unique to your brand.
5 — Capture Attention Quickly
When people see your video, it will probably the 30th video they scroll to in their FYP. You have less than 2 seconds to capture their attention fully and convince them to watch the entire thing.
If you don’t capture the attention of your first target group, the algorithm will assume it won’t capture the attention of anyone else, and no one will see it.
6 — Shares/Watch Rate > Comments > Likes > No Likes
TikTok’s algorithm has a hierarchy of engagement that determines how likely it is to share your content with other people, based on how the initial audience reacts.
The essential attribute to getting many views on your video is ensuring people watch it all the way through at least once (bonus points if they watch it multiple times) and how often they share the video with their friends.
Based on the hierarchy of engagement, a share is more valuable than a comment, which is more valuable than a “like.”
7 — Don’t Listen to People Who Say to Post 3-5 Times a Day
This commonly pitched strategy overwhelms the end-user and bogs down your feed with mediocre content. Sure, posting 3-5 times a day gives you more content that has the opportunity to go “viral,” but when people see your post on their FYP and check out your feed, they will see all of your mediocre videos.
Who wants to follow that? If you can create great content 4-5 times per day, that’s incredible! Do that! If you can’t, don’t be afraid to stay consistent with 2-5 excellent posts per week.
8 — Patience is a Virtue
The Tiktok algorithm is more similar to Pinterest than Instagram/Facebook in that the timing of your posts technically doesn’t matter a lot.
The algorithm will start by showing your content to a small group of targeted people. It will be expanded to a larger audience based on how that group reacts, an even larger audience.
Some posts may get popular in a day or two, but it’s realistic for a position to take weeks or even months to gain traction truly and reach a large audience. Don’t get bummed out if you have a great video that doesn’t get many views. Keep making new content, and eventually, that video may take off.
9 — Don’t Be Afraid to Fail
Experiment regularly. Not everything you do is going to be a huge success, and that’s ok. If you try something new and it doesn’t work, move on to something else.
Eventually, one of your crazy ideas may hit it big. Plus, trying new things and being creative falls into that “have fun” category.
10 –Would You Follow You?
Go through your feed and check out all of your videos. If this was your first introduction to your brand, would you follow your account? If not, why would anyone else? 10 Best Tips Why Jewelry Industry Needs to Join Tik Tok
P.S. Royi Sal Jewelry, as a decades-long leader in silver jewelry design and manufacturing, invites you to download our latest magazine here and profit from the exceptional jewelry designs at affordable prices you will find in the magazine. Click here to download it now.