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Royi Sal Jewelry Designer & Manufacturer

Thailand's Premiere Silver Jewelry Designer & Manufacturer in Bangkok, Thailand. Manufacturing OEM Fine Jewelry for Women & Children at Affordable Prices Since 2001

You are here: Home / News / 5 Ways to Bring Jewelry Business Online Amidst COVID-19

5 Ways to Bring Jewelry Business Online Amidst COVID-19

Published on: 04/05/2020 by Royi Sal Jewelry Team - 1 Comment

 With the Covid19 outbreak cutting into many jewelers’ ability to conduct business person-to-person, there are many ways to bring your jewelry business online. And getting comfortable selling virtually is critical to keeping your store open and continuing to care for your customers. Here are 5 Ways to Bring Jewelry Business Online Amidst COVID-19.

Selling jewelry has always been about so much more than a simple transaction: It’s about seeing, hearing, and acknowledging your clients in moments of celebration (engagements, holidays, graduations, anniversaries, new babies) and we need that now more than ever.

In any economy, the money is in the relationships, and right now your relationships are about to be put to the test.

So how can you maintain your relationships when “business as usual” has been canceled?

How to Bring Jewelry Business Online During Covid19

1. Keep in touch with your best clients and customers.

Keeping in touch with your best clients and customers

Create a list of your top 20% of clients and put your effort into reaching out to them first.

First, texting is great for this, but email works as well. Then, write them a personal message checking in on their wellbeing.

Remember, this is not about sales. This is about creating a much-needed human connection.

2. Get comfortable being on camera (and using one!)

Getting comfortable being on camera

Download Zoom — a free video-conferencing service — and set it up on your phone or laptop, then do a test run before going live with any clients or customers.

Keep your laptop on a flat surface or use a selfie stick to keep your video from wiggling and clear the background of any clutter.

Check your sound carefully and get an extra mic if you need one (this goes for cameras, too, if your picture quality is poor).

And lastly, dress up as if you planned to be greeting customers in your jewelry premise or store.

A little grooming will go a long way in your confidence.

3. Start taking virtual private appointments.

Start taking virtual private appointments

Set up a time to meet with clients and customers via Zoom and be sure to send a reminder email with instructions on how they can download Zoom on their phone or computer.

During your appointment, walk them through your sales protocol and take their credit card payment during the appointment.

Don’t forget to follow up with an emailed receipt and shipping details.

4. Host a virtual trunk show.

Hosting a virtual trunk show

This can be done on Zoom and streamed to Facebook for even more participation.

Get 10-12 pieces together across your range of price points (a few higher-priced jewelry items to anchor your presentation, some mid-price bestsellers, and a handful of more affordable impulse buys).

Watch QVC and get some inspiration on how you can talk about and present each item. Then do a practice run before going live with your clients and customers.

During your virtual trunk show, give each piece a number, and when someone claims that number in the comments, send them a link to buy or make plans to collect their payment immediately.

Just like your virtual private appointments, you will want to follow up with an emailed receipt and shipping details.

5. Look for advice from digital business experts.

Looking for advice from digital business experts

Just by reading this article, you’re already off to a great start!

Stay safe, stay well, and together we will get through this. 5 Ways to Bring Jewelry Business Online Amidst COVID-19.

P.S. Royi Sal Jewelry, as a decades-long leader in silver jewelry design and manufacturing, invites you to download our latest magazine here and profit from the exceptional jewelry designs at affordable prices you will find in the magazine. Click here to download it now.

Filed Under: News Tagged With: covid19, high priced jewelry items, jewelers, jewelry, Jewelry Business, jewelry store, online business

About Royi Sal Jewelry Team

The secret behind the success of Royi Sal Jewelry is not our creative designs or our high-quality fine and affordable jewelry; it’s not even our constant drive for innovation or the exhibitions we attend. The secret of our success is our people.

Previous Post: « 9 Tips to Support Businesses Online During Covid19
Next Post: 9 Tips for Jewelry Artists Doing Business During COVID-19 »

Reader Interactions

Comments

  1. Aaron White says

    11/11/2020 at 00:46

    I liked how you mentioned that you should make a list of your top clients when moving your jewelry store online. My brother is preparing to battle the pandemic and he was wondering how he could keep his jewelry business successful when moving it online. I’ll be sure to tell him that he should contact his top clients to let them know that the store is online now.

    Reply

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