The Jewelry Tradeshow After The Global Coronavirus Pandemic

If you were the jewelry brands for both the jewelry wholesalers and jewelry retailers, normally, this should be a good time to fill up the stock to prepare for the coming sales season. However, both the jewelry market and the industry have to meet the great challenge right from 2020. The pandemic of Covid-19 caused a tremendous change. The digital disruption accelerated the jewelry market and every level of the retail market to be five years faster, going online.

In 2021, the economic activity started to propel due to many countries’ capability to manage the Covid-19 pandemic better. The effective vaccine management revived the economic trend, plus the middle-class purchasing power, induced the wish to shop. Even though there is the expectation of purchasing power, but the problem lies in finding the product.

BIG PICTURE OF THE JEWELRY TRADESHOW 2021

For former and present customers looking for jewelry tradeshow, there would be many tradeshows appearing in your calendar for 2021.

However, after that, there is news of postponements right from the beginning of the year. For instance, in Jewelry & Gem World Hong Kong, the event will move to an all-digital format. (Forbs, 2021)

Gem Genève, an exclusive international fair for dealers and collectors of important gems and vintage jewels, canceled its fair scheduled for November after moving its dates twice.

There are JCK Las Vegas and Luxury August, Vicenza Oro September, Istanbul Jewelry Show, and the Jewelry Cut Live, who can set up the jewelry tradeshow at present. But it is not easy to set up events in the aspect of the organizer and participants because there must be serious Covid-19 testing, right from entering the country and also in participating in the trade show. Being within the distance of six feet away from the Covid-19 infected for 15 minutes would increase the risk of being infected.

Although U.S. Agents are strict in the checking procedure, many countries questioned U.S. citizens entering the country.

The CDC guidelines encourage event organizers to follow the state and local regulations while gathering. Following is the updating on Covid-19 restrictions in 50 states.

•The amount of Covid-19 infected in the area;
•Potential for exposure during travel;
•Duration of the event: Longer meetings pose a greater risk;
•The setting: Indoor venues pose more risk than outdoor events;
•Number of people attending: Organizers must also consider crowding to ensure social distancing;
•Behavior or attendees: The unvaccinated people rate and behavior of respect to wear a mask correctly, and physical distancing is a must.

THE JEWELRY TRADESHOW 2022

Since it is risky to join trade show events, so from now on, the way out or the safe way of the Jewelry Trade Show is only to join the online event.

The trend of online activities, virtual events, and live exhibitions has fallen into place since 2020, but being on different platforms, these still cannot substitute for the traditional tradeshow.

People still wish to visit their business partners at the boots and wish to communicate normally. Therefore, it is not the virtual events or live exhibitions being in the onsite trade show, but what happened is the hybrid events. This is the case where events of different platforms can support each other.

Rachael Taylor, the co-founder of the Jewellery Cut, an editorial and promotional platform for independent jewelry designers, stated on Forbs website article. She said that this type of hybrid format might be part of a larger trend. “We are seeing so much more crossover between consumer and trade events in general. With the rise of social media, these lines are now blurred, and we can see behind the scenes of any business we choose, so it makes sense to extend this to physical events.”

This is the power of the event audience. Indeed, from now on, the possibility of the trade show and expo would be hybrid, depending on the audience, whether you would like to join online or find it convenient to join the on-ground activity. That is after you checked about your convenience, as well as the participation in that particular country, the risk, and the area precautionary measures, such as Thailand. Thailand is well known for the source of good craftsmen and decorations at a good price. The latest activity like Bangkok Gems and Jewelry Fair, was most successful.

Do not waste your opportunity if you are looking for new collections for yourself. To prepare for the coming 2022, you can contact the Royi Sal’s Team for your easy decision, ready to give you counsels with sincerity and a very special promotion.

Royi Sal jewelry live showroom for wholesaler and retailer on September 6th-24th, 2021
Online only!!

References:
3 Jewelry Shows That Are Surviving the Coronavirus Pandemic, www.forbes.com; Sep. 09th, 2021
See Reopening Plans and Mask Mandates for All 50 States; Sep. 09th, 2021
State-by-State Status Updates on Covid-19 Restrictions; Sep. 09th, 2021

P.S. Royi Sal Jewelry, as a decades-long leader in silver jewelry design and manufacturing, invites you to download our latest magazine here and profit from the exceptional or best-seller jewelry designs at affordable prices for 2019 you will find in the magazine. Click here to download it now.