As states open back up for business during the COVID-19 pandemic, various guidelines were designed to make shopping safer for consumers and retail workers. Though jewelry stores aren’t explicitly addressed in these guidelines, many of the recommendations apply to the jewelry-shop setting. Here are 8 Safety Tips to Make Jewelry Try-Ons Safer in Stores.
Jewelers can also take cues from major department stores when instituting new safety measures. Here are some precautions to make for the safeties of everybody.
Safety Measures Inside Jewelry Premise
Tip #1 Social Distancing Protocol
The virus spread mainly from person-to-person, between those who are within six feet of each other.
So remind staff and shoppers that your store is strictly implementing and maintaining social distancing protocols.
Tip #2 Installing Plexiglass
The infection spreads through respiratory droplets produced when an infected person coughs, sneezes, or talks, so installing plexiglass in your jewelry premise will provide a protective barrier between those working the register and customers and provide added reassurance and peace of mind.
Tip #3 Protective Masks
Wear nonmedical face masks, and provide masks for customers who want them.
Tip #4 Hand Sanitizer
Customers must use hand sanitizer, which the store provides before they touch and try on jewelry and watches.
Tip #5 Don’t Assist Consumers with Try-on
This may be challenging for sociable salespeople, who are used to getting up close to their clients to help latch a necklace or fasten an earring.
But doing those things breaks social distancing recommendations and puts both parties at risk.
Brainstorm and role-play socially distanced ways to get around this requirement with your sales team so everyone’s armed with good responses to requests such as “Can you help me latch this necklace?”
Tip #6 Wash or Disinfect Jewelry
Wash or disinfect jewelry that has been tried on or touched or returned before returning it to the case.
Reinforce that protocol even with employees. Clean your hands with soap and water after disinfecting jewelry.
Tip #7 Touchless Payment
Encourage customers to use touchless payment options and minimize cash transactions—because the virus can live on paper money and coins.
Use a disinfectant wipe to clean the credit card reader between every transaction.
When exchanging paper and coin money, it is necessary to recommend not touching your face afterward.
Asking customers to place cash on the counter rather than directly into your hand, placing money directly on the counter when providing change back to customers, and wiping the counter between each customer at checkout.
Clean and disinfect frequently touched surfaces routinely. Those high-touch areas include workstations, cash registers, payment terminals, door handles, tables, and countertops.
Clean your hands with soap and water afterward.
Tip #8 Wash Hands
Employees should wash their hands regularly with soap and water for at least 20 seconds.
An alcohol-based hand sanitizer containing at least 60% alcohol can be used, but that is not a substitute for cleaning hands with soap and water.
As with all new norms, there will be a learning curve, so jewelry business owners will need to adjust procedures.
They need to keep in mind their goal is to keep staff healthy, the business safe, and clients well served. 8 Safety Tips to Make Jewelry Try-Ons Safer in Stores.
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