Overwhelming and a little scary, right? That’s the same feeling a lot of designers get when they think about establishing or even increasing wholesale sales for their jewelry biz. Here are the 7 Strategies To Improve Your Wholesale Jewelry Site.
Whether you have a separate wholesale jewelry site or you’re looking to dip your toes into the wholesale market, let us guide you.
When online sales are increasing, you’ll have to improve your wholesale jewelry website for those bigger sales. Find out how to improve your wholesale jewelry site below.
Ways to Increase Wholesale Jewelry Sales
1. Focus
Determine the focus of your site. Is it mainly a platform for selling e-commerce?
Or is it more informative for potential wholesalers to find out more about your jewelry?
Either way, this needs to be established early on so that you can plan out the rest of your jewelry website strategy.
2. Preparation
Selling your jewelry in bulk means you’ll need to be prepared in advance.
Clarify and establish a system whereby you know exactly how you’ll produce your jewelry and exactly how you’ll sell it.
Breaking this down further, you’ll have to sort everything from finding reliable suppliers to calculating the cost of your jewelry so you can sell them for the correct prices.
Make sure that your preparation comes through on your website with easily accessible information detailing everything the buyers will need to know.
3. Create a strong line sheet
This is how any potential jewelry wholesale buyers will see your designs all in one place – so it’s important to get it the right first time.
Once you have established your brand, you need to make your line sheet to match.
Ensure it is well designed, clear, and easy to see all of your products and their distinctive features at first glance.
Also, importantly, make sure it is somewhere easily accessible on your page.
4. Show your distributors solidarity
Showing solidarity with your wholesale jewelry distributors is a win-win situation.
If they spend a certain amount of money on your designs, you can offer to promote their brand on your site – validating both you and the distributors.
5. Use high-quality photos
The more professional your photos look, the more likely wholesale buyers will be to invest.
And that doesn’t have to mean forking out to buy a brand new top of the range camera equipment.
Spend a little more time photographing your jewelry designs in good lighting and remember to edit them afterward to ensure the image is clear and crisp for the customer.
6. Use social media
And remember to link back out to your website.
Statistics show that wholesale e-commerce buyers shop just like the rest of us – and that means they use social media to search for new products.
Statistics show that social media influence 75% of wholesale buyers.
To make the most of this, use a widget like Lightwidget to display images of your products on social media and make sure people can find your website when looking at your account.
7. The best wholesale items to sell online
So what are the best wholesale items to sell online? It is down to what is in demand.
If you can keep your finger on the pulse with what’s trending, you’ll be more likely to catch the attention of new wholesale buyers.
On the other hand, making classic, timeless jewelry products as well will help to keep the same customers coming back to you.
Are you feeling more confident about improving your wholesale jewelry site? Just remember to keep in mind what we’ve discussed above, and you’re good to go. 7 Strategies To Improve Your Wholesale Jewelry Site.
P.S. Royi Sal Jewelry, as a decades-long leader in silver jewelry design and manufacturing, invites you to download our latest magazine here and profit from the exceptional jewelry designs at affordable prices you will find in the magazine. Click here to download it now.
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